Seoul 23 August : In the midst of the South Korean tech giant plans to expand its home appliance business in the European market, Samsung Electronics on Monday announced it would exhibit its most recent Bespoke range of items at the coming IFA 2022 trade fair, which is scheduled to open in the beginning of September in Germany.The Bespoke Home concept is Samsung’s attempt to bring in an age of customized appliances for homes that surpass the limits of technology and functionality and are able to accommodate the individual needs of customers and preferences according to Samsung, according to Yonhap.
At IFA 2022, Samsung will showcase the Infinite Line, a new level of kitchen appliances for the Bespoke family, with a plan to launch it in Europe in December.
Bespoke’s premium line of Infinite was launched in South Korea early this year, replacing Samsung’s premium kitchen appliances that are built-in, the Chef Collection.
The Bespoke Infinite offers a complete set of wall ovens and cooktops, dishwashers a smart hood system , and refrigerators constructed with “timeless” components such as ceramics and stainless steel that are elegant and durable the company claims.
Samsung first introduced Bespoke to the European market in 2020.
They are currently in stock in over 20 European countries.
The IFA trade event will be fully in people for the first time in three years due to the Covid-19 pandemic.
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