A sushi restaurant in central Japan is trying to boost sluggish demand during the coronavirus pandemic by sending shirtless bodybuilders to deliver food to its customers.The service dubbed Delivery Macho was established by 41-year-old Imazushi chef Masanori Sugiura who is also a competitive bodybuilder.
The ongoing pandemic has wreaked havoc on millions of lives not just on their health, but on their livelihood as well.With the lockdown that was imposed for months on end, the global economy had come to an absolute standstill.
While some businesses did thrive with inventive measures, there were some which tanked.
Out of them, the hospitality industry has been the worst hit.Only home delivery services cannot boost the business therefore companies around the world have come up with interesting strategies to bring it back to life.The above-mentioned service is one of them.
Sugiura has recruited his friends who worked at fitness gyms to work as a sushi delivery staff, as they were out of work during the pandemic.The only condition is that customers need to order a minimum of 7000 yen ($66) to get a taste of the delivery macho.
The promotion has been a sensation on Twitter, and Sugiura receives up to 10 orders a day with monthly earnings from the service of about 1.5 million yen.
