By Akshay Acharya Mumbai, 31 December : , Sachin-Jigar and his wife have enjoyed a great year.They had five very successful albums.
They are frequently credited with triggering changes in the behavioural patterns and inclinations of music fans through new sounds.
The duo talked with IANS about their digital age and how it has impacted the music business.
They also discussed the importance of creating a music industry that protects the rights of musicians.
Sachin explains the importance of artist business acumen: “An artists cannot exist in void.There has to be a market viability to his work in order to make them memorable.” Composing music for film is about creating the stories, characters, and the scenarios.
There are many layers in film music.Producers look to make a positive impact on the opening of a movie.
This type of film is the result of a new mindset.It includes the production and business parts.
You need to meet their expectations as composers.
Jigar talks about artists’ need to know and be mindful of their power.
Every artist now has the power and option to create a music industry.
He emphasizes the importance of a separate music sector, saying that, “Like film, there should be a music business where artists have the right to decline to work on a movie if it doesn’t reflect their artistic integrity.”
This goal should be reached by every musician in the country.It’ll be a great start for future generations of musicians if we get started now.
Sachin, his creative partner, adds that the Internet has allowed for the democratization and democratization in creative power.The internet has allowed for more opportunities to showcase talents.
Today, a 15-second clip showing a boy performing a song in his car could go viral and strengthen the independent music scene.A music artist cannot depend on a label or producer to make it big.
He immediately followed up on the positive aspects with the negative, saying, “But there’s a downside to independence music.That is, the money the film music earns isn’t available for independent musicians at large.”
However, music artists who are marketing their work well have been successful.Sachin states: “There have been a few instances where independent artists went out of their ways and invested in singles and albums to promote their music in a similar way to big-budget film music.
In fact, some films feature independent musicians performing their best songs.It’s an exciting time to be musician.
Jigar concludes the year 2021 by saying, “It has been very good actually because of a slight change in taste in music among the masses.Songs in films were mainly used to promote the film when we first started.
The songs today are an integral part of the story.The music is now an instrument to create a movie.
Two albums, namely ‘Roohi” or ‘Hum Do Hamare Do, were made.A second album, titled ‘Chandigarh Kare Aashiqui, was an absolute commercial success.
We are happy and content with the current situation.
Sachin closes by sharing the secret of their partnership.”The secret is the lack of communication between us.The essence of their partnership is our differences and how we respect each other.”He can start from the beginning and do the same as me.”
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