Zomato integrates grocery delivery via Blinkit on main app in pilot test

New Delhi, Aug 27 : Zomato has launched the pilot test of delivery of groceries using Blinkit in its primary application in Delhi-NCR the online food distributor hopes to "accelerate" the delivery time of 10 minutes services Blinkit path to profit.

After analysing the results it will be extended to other cities too according to sources within the company.The participants of the pilot program can purchase for a minimum purchase of 150 rupees through Blinkit in Zomatos main application, whereas on Zomato it is still just Rs 49.After the purchase of Blinkit is completed, Zomato will experiment with the idea of leveraging its customers base to Blinkit and vice reverse, its Founder and CEO Deepinder Goyal has stressed "The Blinkit app will continue to function independently.We will also begin working on connecting the back-ends of the delivery fleet that will help improve efficiency of delivery as time passes," he had said in the letter to shareholders.

Technology integrations between the two companies will increase the speed of advancement on both sides.According to Blinkit Blinkits losses Blinkit are falling each month, from Rs 2,040 million (about $26 million) in January 2022 to Rs 929 million ($12 million) in July.

Blinkit has also closed a number of dark stores that were not profitable that were not growing and Blinkit will continue to look at stores that are not performing.In only six months in just six months, in just six months, the Blinkit business has grown to 20% of Zomatos GOV for food delivery and is present in under 15 cities "Quick commerce covers the entire spectrum of essential expenses, including groceries fruit and vegetables as well as personal care and beauty, OTC medicines, stationery items, and many more.

We anticipate that the overall customer base, the average value of orders, and the frequency of orders per month to be greater than food delivery," according to the firm.Blinkit this week made an announcement that it will send printouts to your door in just a few minutes.na.