100% Telugu streaming platform aha, a household name for Telugu entertainment, is embarking on another exciting chapter in the non-fiction segment in the Telugu digital space with a culinary talk show Chef Mantra.The first show developed by aha’s in-house creative brewery is produced by Fictionary Entertainment.
Television personality, actor Sreemukhi, a passionate foodie herself, turns host for Chef Mantra, serving nostalgia on the plate, where viewers get to explore the emotional and vulnerable side of the biggest celebrities from the tinsel town through their gastronomical choices.
Preethi Appliances is the presenting partner for Chef Mantra, a show that’s co-powered by Freedom Oiland Swiggy Instamart.Sid’s Farm is the dairy partner and Tenali Double Horse is the special partner.
Chef Mantra, spanning eight episodes, features popular Telugu film stars in the company of their favourite chefs, where they take a trip down memory lane and discuss the many memories associated with their comfort food.
Food choices inevitably shape the lifestyle, personality of these much-loved celebrities and through their gastronomical preferences across various cuisines, Chef Mantra introduces audiences to a rarely-explored fun dimension in their lives.
![Chef Mantra, Nagaraju Katta, Chandrashekar, Preethi, Show, Srimukhi, Stars, Toll](https://telugustop.com/wp-content/uploads/2021/11/Chef-Mantra-stars-from-nagaraju-katta-preethi-p.-chandra-shekar-reddy.jpg" "Chef Mantra, Nagaraju Katta, Chandrashekar, Preethi, Show, Srimukhi, Stars, Toll")
The first episode, featuring Regina Cassandra, will premiere on aha on November 17.The huge lineup of stars to grace the one-of-a-kind show also includes Shriya Saran, Suhas, Nabha Natesh and Adivi Sesh.The show is directed by Naga Raju Katta, associated with a wide range of television shows across various genres in the past including Dhee, SaReGaMaPa and Big Celebrity Challenge.Popular chef, consultant Aamil Hemani is the food stylist for the show written by Prabhu Kishore and Kumar, who come with formidable experience in the media industry.
“For over4 decades, Preethi has enabled consumers to simplify the art of cooking with our wide range of appliances and create truly incredible memories.We have been redefining Indian kitchens for generations and are happy to be associated with a brand like aha, which is also redefining the standards of storytelling with its wide array of content in the Telugu digital space.
With digitization changing the market dynamics and consumer behaviors, their latest show Chef Mantra, gives us a perfect platform to engage with our consumers and let them experience our products delightfully transform cooking experience around a dish that their favourite celebrity enjoys.Swetha Sagar, Head of Marketing, Preethi Appliances.
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