Audio launches in tinsel town have become glitzy events with chief guests seeming to be cherry-picked from the Hollywood A-list.The latest film from Kollywood to have created the right buzz is Vikram-starrer, Ai.We already reported that Arnold Schwarzenegger attending its audio launch which will be scheduled on September 15 th on Chennai.The estimated budget for the audio event is 7 crores and this will become the costliest function ever held in India with such a huge amount.
Chief guests include Arnold Schwarzenegger, Rajinikanth and Kamal Haasan etc.Many of media channels competed to won the telecast rights and according to reports a famous tv channel acquired rights by paying huge amount.An audio release event is no doubt entertaining but how much of a repeat value has it got in terms of audience viewership is a debate.It also goes to show the range of Shankar and his films.
While sensational star Arnold launches the audio of I, get set to hear the songs! The budget of the film is Rs 180 crores, the first film in Indian cinema with such a high budget.The producer is planning to release the film this Diwali Ravichandran has produced nearly 80 films, including Robot, Aparichitudu and Dasavatharam, and is the sole distributor of the film in India.
He has also distributed many Jackie Chan and Schwarzenegger films.
