Sid’s Farm, a premium dairy brand based out of Telangana will be launching the most awaited A2 Desi Cow Milk on the eve of India’s 75th Independence Day.The brand is launching this product after a successful pilot run, receiving a great response from the trial customer pool.A2 Cow milk became a preferred choice among consumers because of its easy digestion, high protein value, and ability to facilitate a more robust immune system.
The key differentiating factor between the A2 milk and regular milk is that the latter comprises two forms of beta-Casein A1 & A2 whereas the former consists of only the A2 beta-casein.
A2 milk is generally widely accepted for its overall health benefits.Sid’s Farm has also recognized the need for this product as A2 milk is arguably a safer option for lactose intolerant people.
Dr.Kishore Indukuri, the founder of Sid’s Farm, said, “The notion of Independence for every Indian consumer must empower them to choose the best products which are free from adulterations.
Staying true to our core promise of no antibiotics, no hormones, and no preservatives.We are using our great nation’s 75th Independence Day as an opportunity to recognize the rich milk of superlative quality from our Indian cow breeds.”
He further added, “Over the years, Sid’s Farm has made a special place in the hearts and kitchens of customers due to our policy of relentlessly supplying 100% honest milk daily.The Launch of our A2 Desi Cow milk is yet another promise to the Indian consumer, a promise of better health and the most superior quality of milk.”
Sid’s Farm’s products are booked and available through apps like Big Basket, Zepto, Swiggy, and Reliance Milk Basket. From a turnover of Rs 44 crore in 2020-21, the firm’s revenues reached Rs 65 crore in 2021-22.
It aims to procure more than 50,000 liters of milk per day in the current fiscal.The dairy company has a vault of different products from cow ghee and buffalo ghee to curds; the A2 Desi Cow milk will be their latest addition and is expected to perform exponentially in the coming times.
The pre-booking can be done on the Sid’s Farm App or by calling their helpline number 040-66588366.