India’s Smart Tv Market: Emerging Brands Seek Greater Growth

India’s Smart TV market: Emerging brands seek greater growth

New Delhi, Nov 15, : .Indian festive season sales have broken all records.

 India’s Smart Tv Market: Emerging Brands Seek Greater

Not only are the established brands, but also new and emerging brands in Smart TV have experienced impressive growth.Some of these brands even saw a 60% increase in revenue.
The smart TV market in India recorded an extraordinary 65 per cent (on-year) growth in the second quarter this year.India’s smart TV market saw a remarkable 66% growth over the previous year.The smart TV market continued to grab share from the non-smart TV market, taking an 80 per cent share of the overall TV market during the quarter, according to Counterpoint Research.According to Counterpoint Research, the smart TV market gained share from the other market and accounted for 80 percent of the total TV market.

Due to the increasing smart TV demand, original equipment manufacturers (OEMs) are rapidly increasing smart TVs in their portfolios.Original equipment manufacturers (OEMs), due to increasing demand for smart TVs, are quickly increasing the number of smart TVs in their product portfolios.

According to Avneet Singh Marwah, CEO, SPPL, an exclusive brand licensee of Blaupunkt TV and Westinghouse TV in India, they had a strong start in this festive season.Avnet Singh Marwah CEO, SPPL, a brand licensee of Blaupunkt TV India and Westinghouse TV India, said that they had a strong start to this festive season.

“Overall, we saw a 60 per cent growth in sales.Overall, we saw a 60% increase in sales.

After the second wave, many consumers decided to save their disposable income due to a fear of third-wave hitting, which caused a major drop in sales.Many consumers decided to protect their income from the third wave of hitting.This caused a significant drop in sales.But the scenario has changed with festive sales and we saw a huge spike in the recent sales held by Flipkart,” Marwah told IANS.

However, the situation has changed thanks to festive sales and we witnessed a tremendous spike in recent Flipkart sales,” Marwah explained to IANS.

Anand Dubey, Founder and CEO, Indkal Technologies said the response has been wonderful in the festive season and Acer has become one of the most trusted brands in India and globally.

Indkal Technologies CEO Anand Dubey said that the response to the festive season has been overwhelming and Acer has grown to be a trusted brand in India and around the world.

The Acer brand has been licensed to Bengaluru-based Indkal Technologies from Acer Incorporated, which made its debut in the Smart TV segment in September.

Indkal Technologies, a Bengaluru-based company owned by Acer Incorporated, has licensed the Acer brand to Indkal Technologies.Indkal Technologies made its debut in September in Smart TV segment.

“We have seen that same customer sentiment for smart televisions.”We have witnessed the same customer sentiments for smart TVs.” Of course, this is just the start and we are working towards strengthening that trust by providing excellent customer service with the top-notch products,” Dubey told IANS.Dubey stated that this is only the beginning and that he was working to increase trust through excellent customer service and top-notch products.

“Moving forward, we will look to introduce products with newer technologies like Dolby Atmos and Dolby Vision running on Android 11 right out of the box.”We will continue to look at new technologies such as Dolby Atmos or Dolby Vision that run on Android 11 straight out of the box.We are also developing more products with a dedicated sound bar too which was a super hit in the 43-inch UHD segment that we introduced in October,” he elaborated.He added that more products are being developed with a dedicated soundbar, which was a huge hit in the 43-inch UHD segment we introduced in October.”

In the third quarter (Q3), the Smart TV segment saw 58 per cent growth (on-year) in the country and new brands are growing faster than the market growth rate, according to Counterpoint Research Director Tarun Pathak.According to Tarun Pathak, Counterpoint Research Director, Smart TV saw a 58% increase (on-year), in the third quarter.

New brands are also growing faster than the market, Tarun Pathak said.

“Some of our models like 32-inch Smart TV and 43-inch 4K went out of stock in a couple of hours for Blaupunkt.

Blaupunkt was able to quickly outsource some of its models, including the Smart TV 32-inch and 4K 43-inch models.In Metro cities, we have seen 120 per cent growth in 65-inch and 55-inch 4K models.

We have seen a 120 percent increase in the sales of 65-inch and 55 inch 4K models in Metro cities.Westinghouse as a brand, although launched in this festive season, has seen fairly decent traction on Amazon,” Marwah informed.Marwah explained that Westinghouse, a brand launched in the festive season, has received decent traffic on Amazon.”

Blaupunkt is planning to launch gaming TVs with a better refresh rate next year.Blaupunkt plans to launch next year gaming TVs that have a faster refresh rate.

“Next year is very exciting as we will be launching 18 new TVs across brands,” Marwah said.Marwah stated, “Next year will be very exciting as 18 new TVs will be launched across all brands.”

Dubey said that with the Acer brand, “we are targeting to ensure that every segment of television customer has an option from our lineup which is close to their individual need”.Dubey stated that Acer is aiming to make sure that all segments of the television market have an option that suits their needs from its lineup.

Acer brand line-up comes in eight different sizes and three resolutions across three series (P, XL and Boundless) of products.Acer’s brand line-up is available in eight sizes and three resolutions, across three series (PXL, XL, and Boundless).

“The Frameless models in sizes 43, 50, 55 inches have been launched as the flagship range, called the Boundless series, which come with 4K Ultra High-Definition resolutions with an almost edge-to-edge display and a 1.07 billion colours range with WCG+ technology,” Dubey informed.Dubey explained that Frameless models have been introduced in sizes 43, 50 and 55 inches as the flagship range.They are 4K Ultra High Definition resolutions with almost edge-toedge displays, and offer a 1.07 billion colour range with WCG+ technology.

All Acer televisions are currently running on Android 9, but “we expect to update the software directly to Android 11 very soon through an OTA (over the air)”, he said.He said that all Acer TVs currently run on Android 9.However, he stated that OTA (over-the-air) updates will be made to Android 11 “very soon”.

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Disclaimer : Editorial Team not involved in creation of this article & holds no responsibility for its content..This Article is Provided by IANS, Please contact IANS if any issues in Article .

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