Vishakapatnam, July 15th 2022: There is something deeply satisfying in creating something with our hands.Years passed, and fashion technologies changed, but the roots of handwrought still exist.
Though in this technology-driven world, one chooses to pick a machine-made product, deep down, there exist many who love, appreciate and prompt themselves to support the artisans.
The old-age practice of handcrafted products always enjoys a privileged love anddesire.
To anchor the needs of such people, the artisans have always stepped in by or- ganizing magnificent events and exhibitions.One such exhibition is ‘The Handcrafters – A collective of artisans.it showcases India’s versatile collection of handlooms.Prominent handpicked, passionate designers and weavers step into this event to showcase their works to the customers.
Rajini Yaralagada organizes this collective artisans event who has been in the industry for 32 years.Her fondness and zest for textiles have paved a long way into this journey in creating a niche with her brand “Rajini Sarees“.
She has a front foot in creating an ecosystem for sustainable fashion by supporting traditional handlooms.
She believes that India offers a variety of local weaves and crafts especially designedfor women.In her words, it feels gratifying to put Indian Cultural Heritage on a National map by bringing local weavers and designers to a platform – The HandCrafters that helps them connect with their end-users.
Many prominent weavers, designers and craft makers from across India will showcase their art and craft.
Ravishing weaves such as Patan Patola, Kanchi, Banarasi, Jamdani, Gadwal, Kota, Mangalagiri sarees and dress materials, Dupattas, Potlis, Bangles, Home linen bags and dresses will be exhibited.Also, a vast variety of handcrafted jewelry with precious gems and diamonds that will be showcased will fancy you to own them.
