New Delhi, December 14, 2014 : .At least 69% of parents feel that their kids and surroundings are lost when they get immersed in their phones.74% admit to becoming annoyed when children ask for something.Vivo, a smartphone company, has released a new report entitled “Smartphones and Human Relationships” in collaboration with Cybermedia Research (CMR).
It focuses on the effect of smartphones on people and their relationship.
Yogendra Sriramula (DGM, Brand Strategy at Vivo India), stated that the first step in any behavior change is difficult.He addressed excessive smartphone use to IANS.
Sriramula said, “Our task here is to transfer that knowledge from our subconscious minds to the conscious.”
According to the report, the post-Covid era has seen a 32% increase in smartphone usage compared with the pre-Covid.
Interestingly, the report also highlighted that while the time that is spent with kids and family, in general, has gone up, the quality of time spent has deteriorated.
At least 80 per cent of smartphone users are on their phones even when they are spending time with their kids and 75 per cent admit to having been distracted by their smartphones and not being attentive to kids even while with them.
While 85 per cent of parents feel that their children find it difficult to mix with other kids in a social setting and the overall outdoor experience to be daunting, 90 per cent of parents said that their children are sometimes found to be lacking in acceptable moral and social behaviour.
The overall dependency on phones has increased.People use their phones while eating food (70 per cent), in the living room (72 per cent) and even while sitting with family (75 per cent), said the survey that covered 1100 consumers, across age groups and demographics, in the top 8 Indian cities, including, New Delhi, Mumbai, Kolkata.
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