Cricket Australia launches five-year strategic plan for taking sport to the new heights

Melbourne 15 August (IAN) Cricket Australia (CA) on Monday unveiled the five-year strategic plan creating ambitious participation targets to ensure the sports financial sustainability and bring the sport in Australia to the next levelThe plan includes 10 strategic priorities that are spread across four "interrelated pillars".

The goals that will govern the decision-making process until 2027, were formulated following consultations with thousands of players and fans from all areas of the spectrum of cricket, according to an article in cricket.com.

au "Australian crickets goals will be to increase the interaction between players and fans and continue to build top teams, establish an innovative and sustainable business model, and create an infrastructure to maximize the games positive social impacts," said the report.Through this initiative, CA wants to double the number of kids between 5 and 12 playing cricket to 210,000, and quadruple number of girls who are registered in the same age bracket to 60,000 in the next five years.

Cricket is expected to be a part of the programme in the 2032 Olympic Games in Brisbane, after its return at the Birmingham Commonwealth Games, CA hopes to make the most of the time frame to build an environment in the game in the nation.CA has set itself a goal of winning the minimum of three ICC events per year in both the womens and mens sections in the coming five years.

In addition, getting fans back to stadiums with particular focus on the Big Bash League (BBL) and WBBL is also on the top of the schedule of Cricket Australia "Cricket is rapidly changing and, with that, so also the way in which it is played and consumed, watched and watched.This strategy provides an idea and a clearly defined strategy for how we can make a bold, transformational change while still fulfilling our primary responsibilities," CA chief executive Nick Hockley stated "This means making sure that cricket is a positive impact on society whether that is through giving more opportunities to women as well as girls, or making the sport more accessible to those with diverse cultural backgrounds, and taking steps to make the game more environmentally sustainable." Strategic Priorities 2022-27 1.Create amazing live and digital experiences that captivate our customers.2.Develop the BBL and WBBL as a summer sports and entertainment for families.offering.3.Attract children (ages 5-12) and their families from all backgrounds and inspire the love of cricket for life.of cricket.4.Accelerate momentum and become the most popular game for women as well as girls.5.Improve our top local and international tournaments Systems and programs that help develop great coaches, players, and match officials.6.Build a stronger the connection with the history of cricket and current role models whose performance and stories inspire us all.7.Integrate a business model that is sustainable, cost effective as well as diversified and always fresh in its approach.8.Increase for investment in places and facilities that enhance the experience and enhance communities.9.Promote inclusion as well as positive social impact and sustainability.10.Encourage the growth of cricket worldwide and inclusion in Brisbane 2032.

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