New Delhi, Sep 1 : India’s fastest-growing and most active short-video application, Josh on Thursday announced that it will be marking its two-year anniversary by revealing its latest digital campaign , acknowledging the contributions of the many creators using the app.The company stated that the latest campaign reveals the enthusiasm of Josh creators, and is an ode to all the unique talent of the people who make up this community.
“Josh is the work of its creators.They literally create the success we are today.While this campaign is announcing the two years of Josh however, it’s an honor to all creators.It’s their birthday just in the same way as it’s ours.” Samir Vora, Chief Marketing Officer, VerSe Innovation, said in an announcement.
“Creators have worked hard to deliver high-quality content to their viewers and we are proud of the variety of our creator community.
We are looking at the next year as a new one of changing the landscape of the creation of content, and offering larger and better experiences to our audiences,” Vora added.The campaign film brings together a range of creators including an influencer of beauty to a fitness fanatic who’ve entertained and enthralled the nation with their work.
The campaign, designed and executed by the What’s Your Problem — A Wondrlab Company, pays tribute to the people who helped make the app what it is.
“We were looking for the film to look elegant and stylish as the work they create.But it was essential that the film looked authentic and therefore we made the film with real creators in real locations.Yash Danak director, a seasoned veteran, provided a dazzling enthusiasm to the film with intriguing camera movements sharp editing, and a lively soundtrack,” stated Amit Akali co-founder and CCO, Wondrlab.
In the last two years Josh has grown the creator community, and is currently in the top tier of 1000+ of the best creators on the platform.Josh believes in creating opportunities and establishing avenues for young India to produce content that encourages and celebrates the young.
In the course of the celebration of the anniversary, Josh has also launched #DOUBLEDHAMAKA , a challenge that will run until September 3, asking users to make videos by joining in pairs.
Digital campaign video link: https:www.youtube.com/watch?vjSHuXcoSzDs#DOUBLEDHAMAKA challenge
video links: https:share.myjosh.in/content/727f0504-6e67-4c7b-99fe-577bc5d73e84?ref_actionclick&flow_idH615e44-7bfd-46bc-8778-bc5e78ab929d
https:share.myjosh.in/content/a52288d0-3d68-4ebe-a1d3-997a28e0e5be?ref_actionclick
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