Hyderabad, July 20, 2022: pTron, an Indian electronics manufacturer, headquartered in Hyderabad partnered with udaan, India’s largest business-to-business eCommerce platform and sold more than 2.5 lacs units on udaan with a Gross Merchandise Value (GMV) of INR 10 crore in FY 2021-22.The True Wireless Stereo (TWS) and Headphones range of products contributed to more than 72% of the business.With the help of udaan’s deep and strong distribution network, pTron has been able to reach more than 7000 – 8000 retailers across India in a span of 3 months, making pTron range of mobile accessories available even in the remotest parts of the country.
This has become a game-changer for pTron and they plan to efficiently use udaan’s supply chain capability to further reach the tier 2 & 3 cities, and several remote areas of India by 2023.
Ameen Khwaja, Founder & CEO, pTron said, “Apart from the supply chain capabilities, udaan’s marketing support and real-time analytics have also allowed us to expand in new markets with new product launches & product testing in different markets.
With massive digital adoption amongst retailers and distributors, we see our brand reach growing further with udaan.We want to widen both, our brand and product portfolio with udaan in the coming future and scale up the business by 60 crore on udaan.
” He further added, “Being a challenger brand, pTron has a huge goal and ambition of making technology affordable and accessible to all Indians, which calls for bold actions that would truly transform the current market.udaan has been our key offline partner in fulfilling the above vision.
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Hirendrakumar Rathod, Head – Electronics Category, udaan said, “We are excited to make pTron available on udaan and create a massive demand in the market for this aspirational high quality mobile accessories brand.Our distribution strength across small towns, national market access with greater cost efficiencies and benefits of eCommerce scale is making udaan a preferred partner among emerging brands.
pTron is a leading audio and wearable brand of India with leadership positions in the TWS section.The brand is associated with udaan for 1.5 years and are currently garnering lion’s share of their offline business.pTron is setting up an exclusive partnership with udaan to take up their complete General Trade business and undertake national distribution.
udaan’s in-house expert team works closely with these small manufacturers to help, enable, educate, train manufacturers to run eCommerce business.The team provides them with expertise on brand creation, content making, product quality improvement, pricing which is apt and most profitable, planning inventory and technical know-how to create and sell their products on the platform.
udaan also provides marketing & sales support and facilitates efficient, transparent & convenient transactions.Small manufacturers benefit from this exercise as they get to create their own brand with help from udaan, which results in expansion of their business in tier 2 and tier 3 cities and towns.
The small retailers benefit as they get access to high quality products at the most affordable prices, ultimately benefiting the end consumer of Bharat.
In the last six years, udaan’s business across – Foods & FMCG, Electronics, Lifestyle, General Merchandise has enabled thousands of small and regional/emerging brands to scale and grow on its platform.
The platform provides local manufacturers the convenience of ‘everyday delivery cycle’ across 1200+ towns & cities covering more than 12,500 pin codes.The platform offers high quality local products at better prices by leveraging udaan’s strong sourcing capabilities and robust supply chain network with distribution-focused fulfilment centres and several small branches being serviced from those centres.
The company operates one of the largest logistics networks with over 400 warehouses and delivery hubs.udaan has invested more than Rs 4000 crores in the past 12-18 months across different pillars of business – technology, supply chain, category, credit, people, compliance – to accelerate and strengthen capabilities to serve its customers better.
The company has also undertaken various initiatives to enhance overall customer experience by leveraging deep customer analytics.udaan has built inclusive tech tools for Bharat catering to the needs of regional/emerging brands by providing them a level playing field to scale, trade and grow business by harnessing the power of internet
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