New Delhi, November 14, 2018 : .Myntra has announced a unique partnership with Missguided, a renowned UK fashion brand, in which its products will be sold on the Myntra platform. The association allows fashion-first consumers in the country, especially in the age-groups of 16 to 25 years, to access the brand’s latest, super-trendy, chic, and leading collections across women’s wear in the country.This association gives fashion-first customers in the country, particularly those aged 16-25 years, access to the brand’s most current, super-trendy and chic collections.
Missguided, one of the UK’s leading fashion-forward online brands, became a global fashion phenomenon among women across several countries, including the US, France, Australia, and Germany, in a relatively short span of time in a little over a decade.Missguided, one the UK’s most fashion-forward online brands became a worldwide fashion phenomenon in just over a decade.
Its key products include figure-hugging dresses, hot to crop tops, snazzy jumpsuits, casual party wear, and comfy nightwear, in both knitted and woven segments, among others.Its main products include figure-hugging tops, hot to crop tops and snazzy jumpsuits.
Casual party wear and comfortable nightwear are also available in knitted and woven segments.
Missguided is popularly known for its smart play with silhouettes, progressive styles, and design-led tailoring across verticals.
Missguided is well-known for its clever play with silhouettes and progressive styles as well as design-led tailoring across verticals.
Myntra will showcase 350 styles from the brand, to begin with, and will be adding new styles every week directly from the UK.Myntra will display 350 of the brand’s styles, and will add new styles every week from the UK.
Missguided’s range of clothing is available at an average selling price of Rs 2,500, catering to the mid-premium segment in the category.Missguided’s clothing range is sold at an average price of Rs 2,500, which caters to the mid-premium category.
Missguided believes in empowering women globally to be confident and own their narrative.
Missguided believes that women worldwide should be empowered to feel confident and take control of their own stories.The brand has been created by drawing inspiration from this generation of fearless — real women, who are strong-willed, straight talkers, dreamers, and forward thinkers.This brand was inspired by strong-willed, straight-talking, dreamers, and forward-thinkers like this generation of women.
Missguided’s designs are hand-picked from leading social media, street style, and popular culture trends, creating a brand that delivers everything a woman on the go needs to be unstoppable in the world today.Missguided’s designs were hand-picked using top social media, street style and popular culture trends.This brand delivers everything that a woman needs in today’s world.
With this collaboration, Missguided is targeting young women, who are typically Urban Trailblazers seeking the latest and trendiest in designs and styles across categories in the premium segment.Missguided has partnered with Missguided to target young women who are often Urban Trailblazers and seek the newest and most fashionable designs across all categories of the premium segment.
The brand will also have its own Official Brand Store on the Myntra app, helping shoppers explore the brand and its proposition with much ease.Shoppers will be able to explore the brand’s proposition and have access to its Official Brand Store via the Myntra app.
With the addition of Missguided, Myntra now houses a range of international fashion brands on its platform in the premium segment for women, further strengthening its pole position in the online fashion space.Myntra has added Missguided to its platform, allowing it to house a variety of international fashion brands in its premium segment for women.
This further strengthens its position in the online fashion market.
Demand for international brands has been on the rise on Myntra with the category witnessing significant growth in terms of sales.
Myntra has seen a significant increase in demand for international brands, with this category seeing substantial sales growth.
Speaking on the association, Sharon Pais, Chief Business Officer, Myntra, said: “We are thrilled to announce the launch of Missguided on Myntra.Sharon Pais, Chief Executive Officer of Myntra, spoke about the association.She said, “We are thrilled that we announce the launch Missguided on Myntra.
It has surely made a mark for itself in the global fashion arena through sheer commitment towards its customers on delivering the freshest designs and styles based on ever-evolving trends, akin to Myntra’s assurance of delivering the finest fashion shopping experience.It has made a name for itself in global fashion by its commitment to customers and the delivery of the most current designs and styles based upon ever-evolving fashion trends.
This is similar to Myntra’s guarantee of providing the best fashion shopping experience.
“Shoppers in India will immensely benefit from our association as we continue to raise the bar on enabling them to elevate their fashion quotient.
As we raise the bar in enabling Indian shoppers to be fashion-forward, our association will greatly benefit them.Missguided is definitely going to be well-received among our thriving cohort of trendy, fashion-forward women shoppers as they are very open to globally creative and experimental styles.
Missguided will be well-received by our growing group of fashion-forward, trendy women shoppers.They are open to new and innovative styles and are open to trying them out.With Myntra’s deep reach and seamless shopping experience, we are sure Missguided will be among the go-to brands for the fashion conscious.”.We are confident that Missguided will be a top-selling brand for fashion conscious shoppers thanks to Myntra’s extensive reach and seamless shopping experience.
On Missguided’s collaboration with Myntra, Nitin Passi, Founder, and Chief Executive Officer, Missguided said: “We are elated to foray into the Indian market by partnering with India’s preferred fashion destination, Myntra.Nitin Passi (Founder and Chief Executive Officer of Missguided) said that the company was excited to partner with Myntra in India.Missguided is poised to appeal to India’s fashion-conscious with its global range of uber-trendy apparel and cutting-edge styles.
With its international range of ultra-trendy clothing and cutting-edge styles, Missguided will appeal to India’s fashion conscious.We are certain that our partnership with Myntra shall help us strategically build the brand and deeply connect with Myntra’s thriving cohort of young shoppers.”.Our partnership with Myntra will allow us to strategically grow the brand and connect deeply with Myntra’s growing group of young shoppers.
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