Vijay’s Mersal has hit the Telugu screens day before yesterday.The film had the biggest release for the actor in Telugu states.
Although it has been a delayed release, the openings literally shook the trade world.Adirindi has taken 1.67 cr share on opening day.The opening day can be compared to some notable actor’s films
For example, Aidirindi scored big over Nagarjuna’s Om Namo Venkateshaya in couple of trade areas.While Aidirindi had a 50 lakh share on 1st day in Nizam, Om Namo Venkateshaya only managed 45 lakhs before GST.Om Namo Venkateshaya had managed only 8 lakh share on Krishna and Adirindi surprisingly raked 17 lakh share.Even in UA Adirindi scores bigger than the Nagarjuna film.Overall, On Namo Venkateshaya had 1.96 cr share on day 1 and Adirindi raked 1.67.Not so big difference
Here is the day 1 breakup of Aidirindi in Telugu states :
Nizam – 50L Ceeded- 23L Nellore- 6.50L Guntur- 20L Krishna- 17.30L West- 8L East- 13L UA- 29L
Total share – 1.67Cr
Call it Vijay’s popularity in Telugu states or the publicity provided by BJP with GST dialogue controversy.