By Zeenah Vilcassim New Delhi 21 November (IANSlife).We all are born with creativity, but we have to learn how to control it.Bombay Sapphire launched the global Stir Creativity platform to inspire and revive creativity.This brand believes creativity promotes optimism.
It was born during the second lockdown, when individuals began sharing their creative ideas as a source for inspiration and hope.
Even the simplest acts of creativity can sometimes evoke optimism and inspire others to be creative.
Many people turned to different forms of creativity.This is what kept them going in isolation.You don’t have to use a canvas for creativity; you can find it in almost any medium.Stir Hope was created with the goal of inspiring hope and a new way for people to express themselves creatively.
Although creativity can take many forms, its role in our lives is varied.It may be used to lift spirits, bring joy, purpose or peace, as well as to uplift and inspire others.It stirs creativity and connects us all.Stir Hope’s narrative was created by realizing the potential of creativity and asking visionary creators for their stories about how they were able to keep hope alive during difficult times.
Stir Hope is an initiative that encourages others to express their creativity and make connections despite social distance.Independent thinkers are the creators of Stir Hope.
They used creativity to keep themselves hopeful and positive during lockdown.Every storey tells the story of how creativity has influenced their lives and inspires others to discover their creative potential.
They created music, food and design masterpieces that soothe the soul and ease stress.Mixology also helped to elevate moods and encourage creativity.
Creativity was not just a tool to encourage hope and optimism, it was also a means of creating a community.It is common for people with the same interests to come together and collaborate, or support each other.
People come together to support each other during difficult times.This sense of community, which had been deeply embedded within our workplace, came to life just as many others.
This kept us optimistic, kept us inspired, and, most importantly, kept us moving forward.
The last year has seen a major change in our lives.
Our workstations have been replaced by our home offices.We can now manage global business operations from the convenience of our own homes.
Many were at high risk of mental illness during this period.Businesses must ensure safety for their customers, employees, and society.
Bacardi provided confidential counselling, informational services helpline and emergency assistance line to employees and their families.This is why it’s important to be human in business.
Empathy and emotional support can go a long ways, not only with your employees, but with the society as well.
The times are changing.Any type of change is inevitable.It is important to embrace it intelligently and with compassion.The brand’s purpose-led Stir Hope campaign reflected the needs of consumers.It was not about marketing or selling, but rather to connect with people and instill hope.
It was a chance to tell personal stories, inspire others, promote positivity and, most importantly, to communicate the hope that creativity can bring.
As we adjust to the new norm, we must also remember that creativity is unlimited and can ignite feelings that we didn’t know were possible.
So don’t be afraid of reciting a poem or painting a white wall at home.You never know who it might inspire.
Last but not least, try to inspire a bit of optimism.
Zeenah Vilcassim, Marketing Director, Bacardi India
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