Mumbai, March 26 : Award-winning textile designer Gaurang Shah has talked about how Indian style has evolved and said that fashionistas today are seeking a harmonious blend of tradition and innovation.
Talking about the evolution of Indian fashion, Gaurang told IANS: “Indian fashionistas today are seeking a harmonious blend of tradition and innovation.There’s a growing appreciation for heritage textiles like Jamdani and handlooms, with a modern twist.”
The designer, who ventured into costume designing with Nag Ashwin’s 2018 Telugu film ‘Mahanati’, said that the consumer now values “authenticity, craftsmanship, and sustainability over fleeting trends.
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“This resurgence of interest in our cultural roots has brought about a renaissance in ethnic wear, where timeless gracefulness meets contemporary sensibilities,” he added.
“This has been our focus when we set out to create our ensembles each season — infused with modern twists.
Sarees, ghagras, and lehengas now showcase fusion textiles, with floral embroidery and hand-charkha Khadi making statements.”
Gaurang, who showcased his latest collection at the LFW x FDCI, added that the spotlight is also on reinventing the “dupatta, adding interesting twists to complete the look combining different textiles and textures.
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