Vijay Deverakonda recently celebrated the success of his latest movie, ‘Kushi,’ which is on track to earn Rs 100 crore globally.In a generous move, he pledged to donate Rs 1 crore from his earnings for ‘Kushi’ to support 100 families.
However, a distribution company called Abhishek Pictures, which had distributed Vijay’s film ‘World Famous Lover’ in 2020, claimed to have incurred a significant loss of Rs 8 crore and requested compensation.They made their plea on a social media platform called X (formerly Twitter).
Abhishek Pictures expressed their concerns, stating that they suffered an 8 crore rupee loss in distributing #WorldFamousLover, and felt that their previous plea for help had gone unanswered.They now hope that Vijay Deverakonda’s generous donation of 1 crore rupees to families will extend to aiding their company and the families of exhibitors and distributors as well.They signed off as Abhishek Pictures.
Vijay’s fans came to his defense, questioning whether Abhishek Pictures would seek compensation from a prominent actor with a film family background.They also asked if Abhishek Pictures would have shared profits if ‘World Famous Lover’ had been a successful film.
‘World Famous Lover,’ directed by Kranthi Madhav and starring Raashii Khanna, Aishwarya Rajesh, Catherine Tresa, and Isabelle Leite alongside Vijay Deverakonda, received criticism from both critics and audiences upon its 2020 release.
Overall, Vijay Deverakonda celebrated the success of ‘Kushi’ by pledging to donate a substantial sum to families in need, but this move sparked a request for compensation from Abhishek Pictures, the distributor of his earlier film, ‘World Famous Lover.’ Fans of Vijay Deverakonda defended him against this request, raising questions about fairness in the film industry.
