Dubai 27 August : The International Cricket Council (ICC) on Saturday confirmed that Disney Star will remain the home of all ICC cricket matches in India over the next four years following it was awarded the digital and television rights of both women’s and men’s global tournaments until 2027.of 2027.In the past, in June, Disney Star had reclaimed the Indian Premier League (IPL) TV rights for INR 23,575 crore (which amounts up to 57.5 million per game).Disney Star also owns the ICC media rights for the 2015-23 period which is widely regarded in the marketplace as being the second most lucrative rights in cricket, after IPL.
The ICC further added that Disney Star emerged as the winner of a single round sealed bid procedure on Friday which resulted in a significant increase in the rights fee from the previous cycle, continuing the remarkable expansion and the reach of cricket.
The ICC also stated that the decision was based on an extensive bidding, tendering and evaluation process that began in June 2022, however the ICC did not reveal the amount of the winning bid submitted by Disney Star which decided the outcome in their favor.
“We are thrilled to continue our partnership with Disney Star as the home of ICC cricket for the next four years.
It has resulted in a spectacular performance for our members and will help us achieve the ambitious growth strategies we have in mind.They will play an important part in the future of our sport, making connections and engaging with many more people than before.” stated ICC Chair Greg Barclay.
“Having an online and broadcast partner for women’s sporting events in India is a major step towards in our goal to increase the development of the female sport.Disney Star presented impressive plans to promote the sport of women’s cricket, and they are in complete agreement with our vision.I’m extremely excited about the scope of the opportunities ahead.”
“This was a very intense process that shouldn’t be surprising considering the massive audiences that cricket draws with over a billion people who are devoted to the sport worldwide.I’d like to thank every one of the participants for their enthusiasm in and the cause of cricket.” Barclay said.Barclay.
In addition to Disney Star, Sony Sports, Viacom 18 and Zee were also in the race while Amazon was a step back of the contest.”We are thrilled to be allowed to continue our relationship with the International Cricket Council (ICC) and look forward to further strengthening our partnership by expanding the game of cricket in the years to come.”
“With the purchase of the ICC Digital and TV broadcast rights, Disney Star has further increased its standing as the most sought-after venue for marquee cricket events in the nation,” stated K Madhavan Country Manager and President of Disney Star.
nr/bsk
