New Delhi, Sep 7 : Global true wireless (TWS) hearables sales have grown by 13 percent (on-quarter) and 15 percent (on-year) in the second quarter of the year.This was driven by lower-end models in the sub-$50 category.According to the most recent information of Counterpoint Research, entry-level models weren’t affected by inflation concerns.
“Emerging markets such as India, MEA and Latin America increased quarter-on-quarter, driven by low-end models, and China continues to be afflicted by an economic downturn and its Zero-Covid policies,” stated Kyunghwan Shin Counterpoint’s Research Associate.Counterpoint.
The growth rate of the worldwide TWS market in the second quarter of 2022 was slow especially in YoY terms due to the Covid-19 and poor macroeconomic indicators.
Xiaomi, in particular, has greatly benefited from its extensive portfolio of products that focused on entry-level, and led the sub-$100 segment.
The brand also had the ability to more easily absorb replacement cycle.
“Apple is predicted to see a rebound in 2022, in the year 2022.With the forthcoming Airpods Pro 2 continue to serve the sole alternative for ANC-enabled Airpods The former model could handle the demand of its previous version that was launched in the year 2019.” Shin added.Shin.
Samsung’s Galaxy Buds 2 Pro is also expected to get positive reviews with its excellent audio quality and exceptional ANC.
The price increase could be an obstacle to the brand Galaxy Buds Pro model.Galaxy Buds Pro model but it’s still less than $20 than the AirPods Pro model.
“If Samsung succeeds in showing good sales with the higher price it could be an important milestone for the company’s brand image as a premium brand in the TWS market,” said the report.
na/
