Hyderabad, 29 th May: Zee Telugu, the leading General Entertainment Channel in Andhra Pradesh and Telangana, has been entertaining audiences across the two states with its thought-provoking fiction shows and clutter-breaking non-fiction properties.The channel has inspired change in several people’s life and once again, to light up a spark within people, Zee Telugu has unveiled a vibrant new branding.
The new brand identity was unveiled by young Telugu sensation Naveen Polishetty at the Zee Mahotsavam – the mega 18 th -anniversary celebration, telecasted on 21st May 2023 on Zee Telugu.Zee Telugu’s New Logo: https://www.youtube.com/watch?v=gIfTjO2bDBk Zee Telugu, after extensive exploration and analysis, has determined the need for building regional relatability as well as bringing alive the spark and radiance of the inner strength of viewers.
Inspired by the marigold flower, which is resonant with people of the region, the new logo was conceptualised to represent ‘vibrance,’ which will serve as a visual metaphor for the audience’s inner strength.Representing a stronger and brighter expression of self-belief and radiance that brings in the vibrance into lives, the new logo will help people create more memorable moments in their journey.
Resonating strongly with its belief, the new logo takes the brand proposition of “Aarambham Okka Aduguthone”, which translates to “The beginning is with one step”, to the next level.Keeping in mind the determination of most of the people in Andhra and Telangana today, with the new logo, Zee Telugu is trying to build relatability as well as inspire people to take a small step outside their comfort zones that can in turn be a giant leap in their lives.
The new logo represents the regionalflavour and urges people to become ‘purposeful’ in life, telling them to become ‘breadwinners’ and have a sense of fulfillment and direction.Zee Telugu is also moving to a rule-bending approach, in a bid to bring about apositive change in the society and to strike a balance between providing guidanceand support, while also fostering a strong, trusting, and enjoyable relationship.Needless to say, the logo visually communicates the essence and mission of Zee Telugu and so will the upcoming track changes and new shows.
About Zee Telugu:
Zee Telugu is the Telugu General Entertainment Channel of Zee Entertainment Enterprises Ltd(ZEEL).Launched on 18th May 2005, Zee Telugu was the first entrant from Zee bouquet to enter South India.Zee Telugu offers a variety of shows that cater to the entertainment preferences of over 75 million Telugu audiences across India every week.
From fiction shows to reality shows and talk shows, the channel has multi-genre offerings and is widely accepted as the ultimate entertainment destination.Zee Telugu creates exceptional content by offering fiction shows with unique storylines, state-of-the-art non-fiction shows & events with extraordinary formats, and acquires satellite rights tosome of the largest Tollywood movies that appeal to viewers across age groups.
With a balanced mix of content and programming options, Zee Telugu is one of the top Telugu GEC channels in Andhra Pradesh and Telangana.Zee Telugu is well-connected across all cable and digital platforms and also available on ZEE5.
