New Delhi, Sep 11 : A better performance of its audio subbrand Beats by Dre helped Apple to reach 13.1 percent overall increase in the worldwide TWS market in the second quarter (Q2) this year, a new study has revealed.Apple did this even though this despite the AirPods TWS series slowing to 2 percent increase with 15.3 million units sold according to Canalys.
“Apple is relying on its brand new AirPods Pro model to drive both revenue and shipment growth for its accessories, home and wearables category in the next few quarters,” said research Analyst Sherry Jin.
To encourage new customers and replacements to replace them, the new generation of AirPods Pro must also deliver innovative and practical wow features, “such as unique ecosystem-integrated health-tracking and content consumption features,” Jin added.
Vendors are already preparing for the upcoming holiday season and are making in new products, specifically for the premium segment.
Apple has announced the 2nd generation of AirPods Pro, available in India at a price of Rs 26,900.
With the H2 chip, AirPods Pro provides an outstanding acoustic experience, and can cancel up to two times the noise as the earlier version of AirPods Pro.
With a new low-distortion sound driver and a custom amplifier, AirPods Pro now offer better bass and crystal clear sound across an expanded spectrum of frequencies.
This time, a brand new small ear tip has been added to ensure that even more users can experience the wonder of AirPods Pro.
The H2 chip allows processing on the device, which can reduce loud ambient noises such as a passing car siren, construction equipment or even loud music speakers -for more relaxed everyday listening.
With the touch control of AirPods Pro, a light swipe of the stem up or down the stem allows for rapid volume adjustments.
AirPods Pro offer 1.5 hours of extra listening time over the original model, for an overall listening time of up to six hours of listening time with active noise cancellation.
The gadget comes with a new charging case, which is water and sweat resistant and has a lanyard loop , so it’s always at hand.
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