Bengaluru 7th of September : The leading fashion e-commerce site Myntra on Wednedsay announced the launch of its “Big Fashion Festival’ (BFF), marking the start of the holiday shopping season with more than 100 brand new fashion, lifestyle and beauty launch products ahead of the huge event.Over 6 million customers are expected to buy at the event’s festive fashion show according to the company.The company announced that it would be an opportunity for more than 6000 brands from all over the globe to give shoppers an impressive 1.5 million styles, which is a 50% increase over the previous holiday edition which included the most trendy collections of beauty, fashion, and home and more.
Myntra’s Christmas celebration will see brands from both countries offering incredible value offers that range from 50-90 percent and include customer engagement features such as curtain raisers and deal o’clock.
Customers who use Axis Bank debit and credit cards to pay for their purchases will receive 10% savings according to the company.
“Myntra Insiders,” customers of Myntra’s popular loyalty programme have access to the holiday deals during the Early Access period before everyone else and get a variety of benefits , including free shipping on all purchases, Myntra gift cards, vouchers from top brands, OTT subscriptions available for smaller SuperCoins when in comparison to normal days.
This year’s edition of Big Fashion Festival will be a showcase for popular brands such as Biba, Levis, H&M, Roadster, Nike, Nautica, Mango, Fossil, Maybelline, Adidas, Anouk, House of Pataudi and Boat present their latest offerings and seasonal collections to patrons across the country.
More than 100 brand new launches are planned that will attract customers with their new and fashionable collections.
The newly established heritage saree label Nalli will be accessible to those who love sarees on any online platform.
There are a few of the popular brands of ethnic wear that will unveil their new collections at the BFF are Manyavar and Aurelia Myntra was informed.
The introduction of the teens collection of brands such as Wrogn and Dressberry, Ruff & Tuff and Nautica will meet the fashion-forward demands of teens among other brands, the report said.
The first event of Myntra’s Big Fashion Festival recorded an unprecedented response from shoppers across the nation, with over 5.5 million customers lining the streets for the celebration.
According to the firm that this year’s event is expected to feature the biggest number of domestic and international brands collaborating with millions of customers to satisfy their needs for festive attire.
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