In just four years of its launch in India, millions of customers across the country have used the Amazon Alexa voice service on Echo smart speakers, the Amazon shopping app for Android, Fire TV devices and hundreds of Alexa built-in speakers, TVs, smartphones, smart watches and more by other brands.With almost 50% customers from non-metro cities like Vizag, Krishna, Guntur, the number of requests to Alexa in 2021 increased by 68% since the previous year.
To celebrate Alexa’s India anniversary, Amazon has announced blockbuster deals such as up to 50% off on Amazon Echo range of smart speakers and displays, up to 43% off on Fire TV devices, up to 30% off on smart home gadgets and Alexa built-in devices by brands such as OnePlus, boAt, Wipro, Panasonic, Xiaomi & more.These deals will be available on 15th and 16th February on https://www.amazon.in/alexadeals.
“We are constantly working to make Alexa more useful and delightful for customers in India with launches such as our most advanced Echo Show 10 with intelligent motion, India’s first celebrity voice with Mr.Amitabh Bachchan, and the Mahindra XUV700 vehicle with Alexa built-in”, said Puneesh Kumar, Country Leader for Alexa, Amazon India.“Many customers have shared feedback that having Alexa around makes life more fun, convenient and productive.This encouragement helps us to continue innovating and work like it’s still day one.”
Customers can interact with Alexa in English, Hindi and Hinglish to listen to their favourite music, nursery rhymes, control smart home appliances, ask for information, make bill payments, set alarms, reminders, play games and much more.Alexa also understands proper nouns – names, places, songs in Marathi, Tamil, Telugu, Kannada, Malyalam, Punjabi, and other Indian languages.
In 2021, Alexa entertained customers by playing more than 21.6L songs every day, genre such as kids, devotional and regional language were extremely prominent in the top 20 songs.As the Alexa smart home selection increased by 72% yoy with new products from brands like Xiaomi, OnePlus, Hindware, and Atomberg, Alexa responded to over 2.6L requests for controlling smart home appliances every day.From sports, movie dialogs, and word definitions to tough math problems, weather, and the latest stock market updates, customers quizzed Alexa with around 1.7L questions every day.During March-April’21, customers asked 11,500 questions every day about COVID, health and wellness related topics.Customers also loved starting and concluding their days with Alexa, they wished “Alexa, good morning” and “Alexa, good night” 11,520 times every day.
