San Francisco, Aug 9 : Video streaming platform Netflix’s entry into the gaming market is off to a rocky start , as a new report shows that less than one percent of its customers are playing games.App analytics firm Apptopia estimates that an average of 1.7 million gamers are playing with the games every day that’s less than 1% of Netflix’s 221 million customers, according to CNBC.
The platform is speeding up its expansion into video games with plans to expand its catalogue of games at the close of the year.
However, at present, only a few of the company’s users are playing.
Since November of last year the company is rolling out games to keep its users entertained between shows.
The games are available only to subscribers, but must be downloaded as separate applications.
In the second quarter of 2018, Netflix lost more than 1 million subscribers, after losing 200,000 subscribers in the first quarter, which was the first decline in subscribers in more than 10 years.
In a letter addressed to shareholders in the year 2000, Netflix named Epic Games and TikTok as its top competitors for people’s time.
“One of the many advantages to Netflix in following this strategy is the potential to drive engagement well beyond the time the time when the show first comes to the platform.” D.A Davidson senior analyst Tom Forte was quoted as saying.
But, Netflix Chief Operating Officer Greg Peters said last year Netflix was “many months, and quite honestly years” in figuring out what games are able to keep users on the platform according to the report.
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