Seoul 29 August : LG Electronics said on Monday that it will present the largest organic light emitting diode (OLED) TV at the upcoming electronics event in Berlin in the meantime, as it seeks to expand its selection of big OLED TVs and further cement its position in the premium TV category.LG announced that it will unveil the one-inch OLED TV, also known as the OLED evo Gallery Edition and many more during the IFA 2022 event, which is scheduled to start this Friday in Germany.
The South Korean tech company said that the product will be available in the marketplace in the fourth quarter of this year of the year, the peak time for consumer appliances and electronics during the season of shopping for Christmas.
With the introduction of its largest-ever screen LG’s OLED TV lineup for this year includes 42 48 55, 65 77, 83, 88 , and the 97-inch option, according to Yonhap the news agency.
OLED TVs with self-lit pixels can be switched on and off separately, resulting in new forms, such as adjustable and rollable TVs LG said.
The electronics trade show will be held at the time that technology companies around the world are trying to fight a lackluster consumer demand following two years of an epidemic-fueled surge in demand for personal gadgets and appliances for homes.
The Ukraine-Russia conflict, a raging inflation and costly borrowing costs have all contributed to the problems.
Television manufacturers have been doubling their efforts in the premium, more lucrative segment.
Demand has slowed down less than in the lower-end category.
In the premium TV segment in the category where TVs are priced at least $2,500, Samsung Electronics Co.was the top player with the largest 53.6 percent market share then LG at 21.5 percent and Sony at 17.2 percent according to the Omdia, a tracker for the industry.Omdia.
In the OLED TV segment, LG kept its solid No.1 position with the sale of 1.69 million units in the first quarter, around 60 percent of the worldwide OLED shipments.
Omdia predicted that OLED TVs will make up 55 percent of the European premium TV market this year.The number is expected to increase to 66 percent the end of the year, the report said.
OLED TVs were responsible for 33.2 percent of the total TV sales made by LG in the first half of.
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