Bengaluru on the 12th of September : Tech brand Xiaomi India on Monday began its annual festive campaign geared towards consumers -the festival of Diwali with Mi-Tech Ka Shubh Muhurat -in a fun and quirky way.in an engaging and humorous way.As a prelude to the event, Xiaomi India said it is encouraging people to “Don’t buy technology, for now do not buy it!’ and to wait for ‘Techka Shubh Muhurat’ with an array of captivating videos.ATL and BTL activations.
“This Diwali season, we are determined to help our customers make an informed choice on their purchases on the internet.It’s the biggest season for shopping for consumers especially those looking to purchase gifts for their family friends or their own consumption,” Anuj Sharma, Chief Marketing Officer of Xiaomi India, said in an announcement.
“Therefore, with ‘Don’t buy technology until you’re ready,’ we’re trying to be clear and open with our customers.
We want them be able to see the whole picture and not be rushed into making wrong decision even if it means the risk of telling consumers to not invest in technology for a while,” Sharma added.
Incorporating the idea of “Make friendships with customers and become the most popular company in the hearts of users,” the campaign has been planned to help users to become friends with their customers and encourage to pause and think about the reasons why India’s most loved tech brand is advising consumers not to purchase technology at this point.
“Through the “Diwali with Mi Tech Ka Shubh Muhurat campaign we will offer incredible deals to our fans and customers to purchase their most loved gadgets – smartphones as well as smart TVs as well as audio devices, speakers tablets, or other smart home gadgets,” Sharma said.
The ‘Don’t Buy Technology Yet phase will end in the seventh installment of the Diwali with Mi Tech Ka Shubh Muhurat festive season campaign that receives a lot of admiration from both fans and consumers across the nation.
The idea was to bring out the joy and celebrations that are eagerly anticipated of the nation’s most sacred festival The theme for this year’s campaign “Tech Ka Shubh Muhurat” is in tune with the luck and prosperity Diwali brings.
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