BKT signs the partnership with Sunrisers Hyderabad as ‘Official Tire Partner’ for the 15th edition of the upcoming T20 League

Mumbai, (India), March 17, 2022 -Balkrishna Industries Ltd.(BKT), the Indian multinational Group and global player in the Off-Highway tire market,announced its association with Sunrisers Hyderabad as the ‘Official Tire Partner’ for the upcoming T20 League.

The 15th season will have the 2016 winners - Sunrisers Hyderabad battle it out with the other nine teams for the coveted championship title.According to Mr.Rajiv Poddar, Joint Managing Director, Balkrishna Industries Ltd., “Weve always had a unique bond with the gentlemans game and how it connects to our corporate values here at BKT.We all love the thrill and excitement that the T20 league evokes, as well as the never-ending hunger to win against all odds.We take immense pleasure in partnering with a talented team like Sunrisers Hyderabad for a successful season." Commenting on the partnership, Mr.K.Shanmugam, CEO, Sunrisers Hyderabad, said, “BKT Tires commitment to and appreciation for cricket is exemplified by this partnership.Were excited to have BKT Tires as our tire sponsors and are delighted to see them promote the true spirit of the game.

Given how our country is fascinated with the game and especially this T20 league, we are gearing up to having a wonderful and competitive season this year.”BKT is known for being a supporter and follower of sporting events all over the world, from cricket to football, to the amazing acrobatics of Monster Jam.Nationally, BKT is renowned for encouraging sports such as football through its partnership with ATK Mohun Bagan and North East United FC in the Indian Football League for two consecutive years.Moreover, BKT was the ‘Associate Partner’ for the Tamil Nadu Premier League for Seasons 2019 and 2021.

The company, in 2019, had partnered with eight out of twelve teams of the Pro Kabaddi League.Passion and enthusiasm steerBKT’s association with sporting events worldwide such as Monster Jam in all its international stages; the Italian football league Serie BKT; Australian cricket’s Big Bash League; Spanish football LaLiga; Curling Canadas Championships and both Women and Men World Curling Championship; the French Ligue 2 BKT and, last but not least,EuroLeague Basketball.

Additionally, BKT is also the ‘Official Tire Supplier’ for the upcoming Rugby World Cup France 2023.BKT Tires is globally recognized for its passion for sports.

It deeply connects with all the sports values and wishes to inspire the joy of being rewarded for their persistence and resilience to achieve higher and bigger dreams.All sports events are selected based on a precise strategy aiming at greater user proximity and increased brand awareness, assisted by RISE Worldwide, which is the exclusive sports consulting agency for BKT in India.Join the BKT press room: www.bkt-tires.com/ww/en/press-room .