The Telugu romantic drama Kushi, starring Vijay Deverakonda and Samantha Ruth Prabhu, is set to stream on Netflix soon.
The film, which released in theatres on September 1, 2023, could not sustain its box office performance and is looking for a digital boost.
Kushi, directed by Shiva Nirvana, opened to positive reviews and collected over Rs 35 crore in its first weekend in India.However, the film witnessed a sharp decline in its collections from Monday onwards and failed to recover its momentum.
After 12 days of its theatrical run, Kushi has earned Rs 45 crore in India and is unlikely to cross the Rs 50 crore mark.According to reports, the makers of Kushi had initially planned to release the film on Netflix in November, after a long and steady run at the box office.
However, due to the poor response from the audience, they have decided to advance the OTT premiere date to either September 30 or October 4.Kushi is a love story between Viplav and Aradhya, played by Vijay Deverakonda and Samantha Ruth Prabhu respectively.The film also features Vennela Kishore, Sachin Khedekar and Murali Sharma in supporting roles.The film is produced by Suresh Babu under his banner Suresh Productions.https://youtu.be/MBlgaPguCaQ?si=paoQIjVwpw6HuV3G The films music is composed by Hesham Abdul Wahab, who has delivered some melodious songs for the film.One of the most popular songs from the film is Aradhya, which has been sung by Sid Sriram and Chinmayi in Telugu and by Jubin Nautiyal and Palak Muchhal in Hindi.
The song is a romantic duet that expresses the deep love and admiration between Viplav and Aradhya.
The makers of Kushi have recently released the video of Aradhya on YouTube, which has received a lot of appreciation from the fans.The video shows the beautiful chemistry between Vijay Deverakonda and Samantha Ruth Prabhu as a newly married couple.The video also captures their honeymoon phase, where they are completely smitten by each other.
Kushi is Vijay Deverakondas second pan-India release after Liger, which also failed to impress the audience and critics.Liger, which was made on a budget of Rs 90 crore, only managed to collect Rs 56.18 crore worldwide.Kushi is expected to perform better on Netflix, where it can reach a wider audience.
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