ASICS Appoints Shraddha Kapoor as Brand Ambassador to Expand Reach Among Indians

ASICS, the Japanese sports brand, has selected Bollywood actress Shraddha Kapoor as its brand ambassador for India.

This collaboration aims to boost ASICS presence and appeal to female fitness enthusiasts in the country.

Shraddha Kapoor, who has a massive fan following in India, will endorse ASICS footwear and womens sportswear.With over 81 million Instagram followers, her association with ASICS is expected to capitalize on her popularity and social media influence.

This move aligns with ASICS strategy to tap into Shraddha Kapoors vast fan base and effectively engage with the target audience.Shraddha Kapoors previous collaborations with brands have proven beneficial, leading to increased sales for companies like Shunya, Power Gummies, Ajio, Naturedge Beverages, and The Good Glamm Group.

As a brand ambassador, she has successfully expanded the market reach of various fitness and wellness brands, particularly in Tier 2 and Tier 3 cities.While she ventures into brand endorsements, Shraddha Kapoor remains actively involved in her acting career.

Fans eagerly await her upcoming project, Stree 2, directed by Amar Kaushik.The film will feature Shraddha reprising her beloved character from the original Stree, which received immense acclaim and success upon its release.

When it comes to the cinema life, Shraddha Kapoor has starred in a number of successful Bollywood films.Her debut film, Teen Patti (2010), was a commercial failure, but she found success with her third film, Aashiqui 2 (2013), which was a critical and commercial hit.She has since starred in a number of other successful films, including Ek Villain (2014), Haider (2014), ABCD 2 (2015), Baaghi (2016), Stree (2018), and Saaho (2019).