It’s an old news, Telugu+Hindi satellite rights of Mahesh 23 have been sold to Zee Group for a massive 30cr (including service tax).While records trembled in Telugu and Hindi, why didn’t the makers sold Tamil version satellite rights yet ? Yes, Tamil satellite rights haven’t been sold.In fact, Murugadoss asked the producers not to make any deal with Tamil Channels now.Wonder why ?
It’s simple.Telugu and Hindi satellite price was drawn keeping of course the man Mahesh Babu in eye and his collaboration with Murugadoss.So, Zee group invested huge amount blindly going with brand name of Mahesh Babu.
This is not the same case with Tamil version.Though Mahesh is quite popular in Tamil, AR Murugadoss is main face for the Tamil audience.
A director’s name is mostly sold by the content.That is why Murugadoss wants to sell Tamil satellite only after the movie releases.
If the film turns out to be blockbuster, then definitely Tamil satellite price will be higher than what it would be before the release.Here, Murugadoss played the game smartly by holding the Tamil telecasting rights.
