Theatrical Release: SBSB received the first jolt

The theatrical rights of Solo Brathuke So Better have sold out for half price.

Mega hero Sai Dharam Tej films have a market value of nearly 20 crores.

Earlier, the producers used to sell the theatrical rights for a fancy rate based on his market value.However, the scenario has changed due to the ongoing pandemic.

Not only the producers of Sai films but all the producers are going to get least through theatrical rights at least for summer.That is what Solo Brathuke So Better is proving.

Reportedly, SBSB theatrical rights sold out for eight crores, and the renowned UV Creations has acquired the distribution rights.It is known news that the Zee network bought the film for a fancy price to release it on Zee Plex platform.

However, when the government set loose a few restrictions for re-opening theatres, it has decided to go for a theatrical release before an OTT release.Most Tollywood producers are eagerly waiting for the release of SBSB as it is the first renowned film to hit the theatres after the lockdown.

Specifically, the producers of Sankranthi films have shocked to know the drop of the price by half for a renowned hero like Sai Dharam Tej.Now all eyes are on the release date, December 25, to estimate the interests of movie lovers.Hope it gets a great run and set a platform for the Sankranthi films.