హిట్ టాక్ వస్తున్నా, ఎన్టీఆర్ సినిమాల నష్టాలు ఆగట్లేదు   NTR’s Bad Record Continues     2017-10-26   00:10:20  IST  Raghu V

Boxoffice terminology is completely different from what you see on movie posters. Producers brag about their ventures for publicity by adding those fabricated “Blockbuster”, “All time blockbuster” tags. To say, a film’s boxoffice status is termed by calculating the recovery percentage. There is something called breakeven point and return on investment. Not by the total collection, boxoffice verdict is given on recovery percentage. For example, Fidaa is a blockbuster but Khaidi No 150 is a Super hit but not blockbuster. You may wonder how since Khaidi No 150 collected double over Fidaa. The Chiranjeevi starrer’s theatrical rights were sold at 90cr and Fidaa was sold at 20cr. While Fidaa collected 47cr share in it’s full run and Khaidi No 150 collected 102 cr, the recovery percentage of Fidaa is much bigger than what Khaidi’s.

It’s been a long time since NTR scored a blockbuster. It’s also been a very long time NTR’s movie has reached the breakeven point in all trade territories. Nothing rude on the actor but Simhadri was his last film which brought profits to all distributors. Since then, the actor received positive talk for few films in his career like Yamadonga, Brindavanam, Baadshah, Temper, Nannaku Prematho, Janatha Garage and also Jai Lava Kusa. But each of these films proved out to be a loss venture in a single territory at least.

Yamadonga was loss venture in Nizam and Brindavanam didn’t earn any profits in overseas. While Baadshah turned out to be a loss venture for the producer, it happened with distributors for Temper. Nannaku Prematho was a loss venture in a couple of territories, Nellore distributor faced minor losses for Janatha Garage. Jai Lava Kusa is a loss venture too. Irrespective of verdicts, the bad record of NTR continues.

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