Samsung unveils new auto chips to power high-end cars

Seoul, November 30, : Samsung Electronics unveiled three new automotive chips Tuesday as global carmakers are looking for more advanced chips to make cars with better connectivity and more sophisticated infotainment features.

Park Jae-hong, executive Vice President of the companys System LSI custom SOC Business, stated in a statement that "Smarter and more connected automobile technologies for enriched in–vehicle experiences including entertainment, safety, and comfort are becoming critical features in the road." The Exynos Auto V7 in-vehicle infotainment is one of the three.Its installed in Volkswagens latest In-Car Application-Server 3.1, which was developed by LG Electronics vehicle components solutions division.The chip includes a neural processing unit that "provides convenient services such as virtual assistant that can process visual, audio, and speech data for face, gesture, and speech recognition features.

" Samsung has intensified its efforts to develop advanced chips in cars, a market that has seen a significant increase in recent years, according to Yonhap news agency.More cars now have advanced features such as artificial intelligence and 5G-based telecomms.IHS Markit, a London-based research firm, forecasts that the global market for automotive electronics will grow by 7 percent annually to reach $67.6 Billion in 2026.na #Samsung #unveils #auto #chips #cars.