Hyderabad, Nov 16, : .Telangana’s Pochampally Village, which is famous for its Ikkat sarees was selected by the United Nations World Tourism Organisation on Tuesday as one of the top tourism villages worldwide. Located 50 km from Hyderabad, Pochampally in Yadadri Bhuvanagiri district is often referred to as the Silk City of India for the exquisite sarees that are woven through a unique style called Ikat.Pochampally, located 50km from Hyderabad in Yadadri Bhuvanagiri is known as the Silk City of India because of its exquisite Ikat sarees.
This style, Pochampally Ikat, received a Geographical Indicator (GI Status) in 2004.In 2004, Pochampally Ikat was awarded a Geographical Indicator status (GI Status).
Ikat is a Malaysian-Indonesian word which means ‘tie and dye’.Ikat, a Malaysian-Indonesian term that means “tie and color”, is an Indonesian term.
It involves the process of wrapping (or tying) and dyeing sections of bundled yarn to a predetermined colour pattern before they are woven.This involves wrapping or tying a section of the bundled yarn and dying it to a specified colour before weaving.
The dye penetrates into exposed sections while the wrapped section remains undyed.While the dye penetrates to exposed areas, the wrap remains un-dyed.
This pattern formed by the yarn in this process is woven into fabric.The yarn is then woven into fabric to create the pattern.
Union Minister of Culture and Tourism, G.Kishan Reddy, congratulated the people of the village for the prestigious recognition, which will be presented on the occasion of the 24th session of the UNWTO General Assembly on December 2 in Madrid, Spain.G.Kishan Reddy (Union Minister of Culture and Tourism) congratulated people from the village on this prestigious recognition.It will be presented at the UNWTO General Assembly 24th session, December 2, Madrid, Spain.
The minister noted that Pochampally’s unique weaving styles and patterns received special focus through Prime Minister Narendra Modi’s mantra of ‘Vocal for Local’ as part of the ‘Aatmanirbhar Bharat’ mission.
Pochampally’s distinctive weaving patterns and styles were highlighted by Prime Minister Narendra Modi’s slogan of “Vocal For Local” as part of his ‘Aatmanirbhar Bharata’ mission.
“On behalf of the people of Pochampally in particular and the people of Telangana, I am grateful that this award has been bestowed on the village of Pochampally.
Pochampally has received this award on behalf of Telangana and Pochampally.I am also grateful to the ministry officials in presenting the case for Pochampally and other entries effectively,” the minister said.Minister: “I am also thankful to ministry officials for presenting Pochampally’s case and other entries effectively.”
The Best Tourism Villages by UNWTO Pilot initiative aims to award those villages which are outstanding examples of rural destinations and showcase good practices in line with its specified nine evaluation areas.UNWTO Pilot Initiative: The Best Tourism Villages Award aims to recognize exceptional rural tourism villages and highlight good practice in the nine areas it has designated.
It also aims to support the villages to enhance their rural tourism potential through training and access to opportunities for improvement.
The village will also be supported to increase their potential for rural tourism by providing training opportunities and improving access to improvement.
The Ministry of Tourism had recommended three villages for the UNWTO Best Tourism Village entry from India — Kongthong in Meghalaya, Ladhpura Khas in Madhya Pradesh and Pochampally in Telangana.
Three villages were recommended by the Ministry of Tourism for entry to UNWTO Best Tourism Village Entry from India: Pochampally, Telangana and Kongthong.
Pochampally is also known as ‘Bhoodan Pochampally’ to commemorate the Bhoodan movement that was launched by Acharya Vinobha Bhave from this village on April 18, 1951.
Pochampally, also called ‘Bhoodan Pochampally,’ is a name that commemorates the Bhoodan movement launched from this village by Acharya Vinobha Bhave on April 18, 1951.Currently a two-room Vinobha Bhave Mandir exists within the village which was earlier the place where Vinobha Bhave resided during his visit to the village.
The village is home to a Vinobha Bhave Mandir, a 2-room structure.This was the area Vinobha Bhave used during his earlier visit.
“The Ministry of Tourism has drafted a rural tourism policy which will not only promote tourism within our villages, but also revitalise local arts and crafts and promote rural economy.The Ministry of Tourism has created a policy for rural tourism that will promote tourism in our villages as well as revitalise and encourage rural economies.
It will help redevelop and rebuild our villages and rural life and the residents of the villages will also get an opportunity to engage and interact with people from outside,” said Kishan Reddy.This policy will aid in the redevelopment and reconstruction of our villages, rural life, and residents will have the opportunity to interact and engage with others from the outside.” said Kishan Reddy.
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