Pre Release business matters the most these days.Irrespective of the genre and time of release, actors want their movies to get sold for high prices.
They think that these numbers are nothing but a mark of appreciation from the distributors for their performance and stamina at box office.
Sardaar Gabbar Singh was sold for 21cr in Nizam territory standing next to the mighty Baahubali.It’s a new record for Non-Baahubali films.Superstar Mahesh, who shares more or less the equal following and craze in this territory had expected the same level of Business for his Brahmotsavam.
But distributors literally gave a big shock to the makers of Brahmotsavam as they were not ready to exceed the price of 17 crore.
Brahmotsavam is directed Srikanth Addala who adds typical Godavari flavor in his movies and many other factors including this, doesn’t appeal the audience universally.
He has very soft image in the market and this overshadowed the goodwill Mahesh enjoys in Nizam.
Failing to beat Sardaar Gabbar Singh’s number would not add any good to Mahesh’s image.
So the makers are now releasing the film on own via Dil Raju.
Records aren’t temporary.
Mahesh is expected to surpass Pawan’s business in Nizam with Muragadoss film as it will be a mass appealing film and carries good word of mouth just like Sardaar Gabbar Singh is holding now.
