India’s super app battle — which currently has companies like Reliance Jio, Amazon, Paytm, Flipkart Group — is expected to see a new entrant in Tata Group which is chalking up plans to launch an omnichannel digital platform bringing together its various consumer businesses.While details of Tata Group’s super app have not emerged, sources indicated that the service could be developed by the group’s newly formed entity Tata Digital.
“It will be a super app, a lot of apps in apps and so on … We have a very big opportunity … The Tata Group, depending upon how you count, touches several hundred millions of consumers in India, if you take consumers who are walking in every day into a Tata facility … How do we give a simple online experience connecting all of this, and at the same time a beautiful omnichannel experience? That is the vision,” Tata Sons chairman N Chandrasekaran was quoted as saying by the Financial Times newspaper.
