A rise in startups gaming have been fueled by affordable smartphones and young people.
India currently has more than 430 million gamers on mobile phones.This number will increase to 625 million in 2025.According to an IAMAI report, more than 90% of India’s $1.6 billion current gaming market is accounted for by mobile gaming.
As a result, the digital game industry has seen an increase in organic growth.App downloads increased by 50% and engagement grew by 20%.
IANS: Sean Hyunil Sohn, head of India Division, Krafton, Inc., stated that “India’s gaming ecosystem is made up of game developers, designers, marketers, investors, and gamers all working together to create the most cutting-edge games, concepts, and offers for players.”
Krafton introduced Battlegrounds Mobile India, which attracted more than 50 millions users.
According to Maple Capital Advisors, Indian gaming startups attracted $1.6 Billion in the first nine months of this year.
Two large platforms and fantasy gaming companies accounted for nearly 90 percent of all investments – Dream Sports (MPL) and Mobile Premier League(MPL).
Venture capitalists have invested millions in gaming startups such as PlayShifu and Zupee.
Krafton, a developer of PUBG Mobile, invested $22.4 Million in Nodwin Gaming, a home-grown e-sports firm.
Online gaming is more popular among younger people, especially on smartphones.
In India, 60% of online gamers are between 18-24 years old.Sohn stated that India was a wonderful country to grow online gaming.
Gaming in this country has been aided by the increased use of smartphones, the availability of more mobile-first games and the growth of gaming channels and influencers.
More than 40% of mobile gamers who are serious about gaming spend Rs 230 every month on their games.
“Affordable smartphones with high-speed internet access have made it easier and convenient for a user to consume their favourite format of interactive games from anywhere,” Paavan Nanda, CEO and co-founder of social gaming app WinZO, told IANS.
Ludo King, which was launched in 2016, surpassed top games like Candy Crush Saga, PUBG, Clash of Clans, Subway Surfers, Temple Run, and others in monthly active users in India last year.
Sohn feels that the Covid-19 pandemic and country-wide lockdown fuelled the Indian subcontinent’s unparalleled rise in the gaming industry.
“The years 2020 and 2021 have been very prosperous for the gaming industry, with a large rush of games, gamers and developers,” Sohn told IANS.
Indian gaming has joined the mobile gaming bandwagon due to the rapid increase in smartphone penetration in the country, with large console and PC games now being curated for mobile platforms.The sector is also attracting investments, with nearly $1 billion being invested in the sector in the last six months.
“Over the past few years, the e-gaming industry in India has grown tremendously, driven by the rising avenues for digitisation and improved accessibility centred around innovation and affordability by OEMs (original equipment manufacturers,” according to Navnit Nakra, OnePlus India Vice President, Chief Strategy Officer and Head of India Sales.
Smartphones have become more affordable and pack strong hardware that are equipped to run games which may require medium to high specifications.This has opened accessibility to more immersive gaming for the masses.
“In the last 12 years, we had to update our GPUs (graphics processing units) over 700 times, that’s the demand coming in from the consumers,” Qualcomm Vice President and President, Rajen Vagadia said.
E-sports has also witnessed a huge surge within India, leading to the rise of employment opportunities.
Recently, the Asian Games Committee and Olympic Games Federation recognised online gaming and included it as an official sport at the Asian Games 2022, which is a watershed moment for the online gaming industry.
“While game development earlier was primarily dependent on international publishers, there has been a seismic shift with an increased focus on local development which is of high quality in nature,” Nanda said.
“This has catapulted India towards value-driven consumption,” Nanda added.
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