Colombo, Dec 16 : The Sri Lankan government is all set to declare 2022 as the “Visit Sri Lanka Year” in line with the integrated five-year Global Communication Campaign (GCC), as its aims to attract 6 million tourists and $10 billion in earnings by 2025 despite the challenges by the Covid-19 pandemic.
“As per our pre-Covid plan, it is critical to embark on an effective and holistic destination marketing campaign.This targeted program will not be altered even amidst the pandemic challenges,” Tourism Minister Prasanna Ranatunga was quoted as saying by the local media.
The Minister said Sri Lanka aims to generate $10 billion in income by attracting 6 million tourists by 2025, as set by President Gotabaya Rajapaksa in his policy statement of “Vistas of Prosperity and Splendour”, reports Xinhua news agencySri Lankan tourism has been recognised as a thrust sector to rebuild the economy and was identified as an export sector.
According to official statistics, 101,872 tourists arrived from January 1 to November 28, which included 41,177 tourists that arrived in the island nation this month.Tourism was one of the worst-hit industries by the pandemic in Sri Lanka with the livelihoods of nearly 4 million people, directly and indirectly, affected by the lockdowns and the closing of borders.ksk/
SL to declare 2022 as ‘Visit Sri Lanka Year’ to revive tourism industry
According to Xinhua, the Minister stated that Sri Lanka aims at generating $10 billion by attracting 6,000,000 tourists annually by 2025.This is according to President Gotabaya Rajapaksa’s policy statement of “Vistas of Prosperity and Splendour”.Tourism in Sri Lanka has been identified as an export industry and a key sector for the recovery of the economy.
Official statistics show that 101,872 tourists visited the country between January 1 and November 28.This includes 41,177 visitors who arrived on this month.
The pandemic that struck Sri Lankan tourism was devastating for the livelihoods of almost 4 million people.
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