By IANSlifeNew Delhi, Aug 17 (IANSlife) The largest movie theatre chain in India, PVR Cinemas, just celebrated 25 illustrious years in business.PVR started the multiplex revolution in India in 1997 and has since wowed moviegoers throughout the nation by reinventing what it means to experience the best cinema.
To commemorate this important milestone, the brand is rolling out a multi-media campaign with a film- “Iss Andhere mein bahut Roshni hai (There is light in this darkness)” featuring actor Aamir Khan.
The concept for the film was derived from a consumer insight and the poem was written by Vineet KKN Panchhi which was further evolved for the film.
The film idea comes from the insight of all the emotions and experiences the audience goes through – the magic of movies, the bonding and escaping to a fantasy world, when the lights go down.
The film is a perfect play of light and darkness, taking the viewer on a journey that is brought to life inside our cinemas as that’s the only place where darkness plays that role.
It reinforces the promise of – “more magic”, “more memories”, “more adventures” and “more happiness” to moviegoers to remain relevant, both as a category as well as a brand.
Commenting on the 25 year successful journey of PVR, Ajay Bijli, Chairman and Managing Director, PVR Limited said, “We take immense pride and feel extremely joyous on completing the 25 years milestone in India.
The entertainment industry, the viewership patterns as well as the audience has evolved over the years and PVR has been able to live up to their expectations.As we continue to meaningfully engage consumers as well as introduce them to newer cinematic experiences, our focus will remain on bringing winning stories to the screen and adding joy and comfort to the life of our stakeholders.”
PVR was established in 1997 with the single goal of utterly revolutionising the movie-going experience for Indian audiences.It has given Indian audiences access to the most recent movie forms over the past 25 years.
The brand has changed to keep up with the times by utilising cutting-edge technology like extra-large screens, Laser Projection Systems, and immersive sound to bring the movie to life in every last detail.
To commemorate its 25-year journey in India, PVR Cinemas has introduced a series of exciting contests and offers to entice audiencesand movie lovers across the country.Visit the PVR Website and social media handles to know more on these contests and offers.
CONTEST
‘Short film’ Contest: Participants need to make a 2-minute film on the theme, “Iss Andhere mein bahut Roshni hai”.Content Creators and Independent Film makers of the best entries judged by film critics will be able to showcase their creation on the big screens of PVR.
SOCIAL MEDIA ENGAGEMENTS
‘Filmy Wishes Contest’: Participants can use their favourite movie dialogues, song lyrics to create reels or stories and post tagging our official Instagram handle.Lucky 25 will get a chance to win free movie tickets for the entire year, invites to premieres, star meet & greet and more
#25yearsofPVR Instagram Filter Challenge: 1 iconic movie every year of PVR’s existence will appear as gibberish and the participants will have to guess the correct Movie.PVR will randomly gratify 25 participants who have answered correctly through exclusive merchandise
GUEST AND PRIVILEGE MEMBER OFFERS
25 per cent off on all Combos: As a part of 25 years of PVR celebration, all guests who visit PVR in the celebration week get 25 per cent off on any of its food combos and unlimited Pepsi
Earn 25 per cent Points: PVR Privilege Members can earn 25 per cent Points instead of the regular 5 per cent earnings during the celebration week
NFT COLLECTION – CHANCE TO OWN PVR’s FIRST NFT COINS & ICONIC TICKETS
Join our celebration as we bring our heritage to life in the metaverse.These special edition NFT coins and tickets captures the story of our brand and its most iconic moment.To make it even more special we are giving away movie vouchers & a chance for you to contribute towards our social cause.
(IANSlife can be contacted at [email protected])
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