Pandemic Forces Publishers To Use New Formats And Different Themes

Pandemic forces publishers to use new formats and different themes

By Vishnu Makhijani New Delhi 25 December : .New models and strategies in publishing are constantly emerging.

 Pandemic Forces Publishers To Use New Formats And Different Themes-TeluguStop.com

It is encouraging to see brick-and mortar model slowly returning to sales.

Publishing is an intense, intensive business.The pandemic served as a wakeup call.We are now hopeful that the worst effects of both pandemic waves will be behind us.The publishing industry can look forward to 2022 with optimism as it marches towards the future.

IANS: Namita Gokhale (writer, activist, and codirector of Jaipur Literature Festival), said that disruptions are “creative in that they clear out new spaces but they also can pile up debris or blockages.”

Gokhale stated that new strategies and publishing models are emerging as a result of the ongoing endemic pandemic.

We are constantly able to find innovative ways to tell and share our stories on various platforms with different voices.

Although the publishing industry continues to evolve in many ways, it is still in its infancy.Many authors were inspired by the pandemic, as well as the two years’ social retreat.She said that stories are essential for understanding the world around us.

Gokhale’s 19th book, “The Blind Matriarch”, is an affecting tale about the complicated inner lives of extended families during the pandemic.

People around the globe felt the pandemic was a chance to “take stock of their lives,” Mita Kapur (founder and CEO of Siyahi), told IANS.

The publishing industry pushes the limits in terms of the stories it chooses to tell and the innovation that they seek in their narrative style.

Translating from Indian languages into English has highlighted authors and translators, and allowed the Indian reader to access exquisite stories from across the country.Kapur said that the next years will bring us more readers and better writing.

Udayan Mitra, HarperCollins executive publisher, stated that “The pandemic caused us to feel isolated and in uncertainty.”

Mitra stated that the pandemic years represented a period of great change.The entire publishing industry, from editors and authors to book retailers and marketers, adapted remarkably well the new norm.This often included adopting a digital model to key operations.

Mitra said that this experience has helped prepare us to adopt a hybrid approach for future engagements.

He said, “And, most importantly, many people had more time and the desire to write.

There have been a lot of manuscripts that were completed during the epidemic and are being prepared for publication.Many more are on the way.A wonderful selection of books are available for publication by 2022.This is fantastic news for all book lovers.

Trends have seen some great fiction published and imaginative nonfiction.

Mitra stated that there has been an emphasis on children’s literature and speculative fiction as well as biographies.She added: “It is certain on our minds to commemorate the lives of remarkable people, at a time where we have lost so many other human beings.”

Mitra ended by noting that ebooks as well audiobooks were now available to readers, allowing them to interact with the book in a variety of formats.Dramatised readings are also becoming more popular.He stated that multi-platform avatars for creative content will be an important trend in the future.

Thomas Abraham, Hachette India’s MD, stated to IANS that despite the interruption of sales by the pandemic for more than a month (2021) closed strongly with overall sales numbers rising.

Online remained the predominant strand.

However, brick-and mortar steadily returned to the mix.One hopes next year that there will be a complete return to their normal pattern.Abraham said that the main concern is still the low traction of new releases not from superbrands.This is not good news for readers.

According to Krishan Chopra, Bloomsbury Editor in Chief Krishan Chopra, the pandemic that ensued and the subsequent lockdown were like “shuddering stops” as demonetization was “an amazing experience in a country with the size and energy India.”

The industry was remarkable agile in dealing with it, which is to everyone’s credit.Although sales and turnovers suffered, the industry continued to produce books and do the work.Chopra stated that there were many quality books, as can be seen in the publications programmes and awards lists.

He said, “The pandemic also served as a wake up call.Publishing is a complex, intensive business.

With no commute or long meetings and fewer interactions with authors, the pandemic was an opportunity for one to reconsider what he was doing publishing.

It wasn’t that those with more time could find great cooking ideas to share while staying at home.This gave us a whole new outlook on life and the things that really matter.”It was almost like being in midstream of a strong river, and then suddenly you were carried by the wave to a spot on your side, floating peacefully between eddies,” Chopra explained to IANS.

It takes time to process and deal with traumas like this.This is a good thing.

It is unlikely that it will get lost, as often happens with new events.Chopra stated that there are books in the works which will examine different aspects of the pandemic.He also said: “The pace of revival has been slow but is increasing.” We could see a year full of new and outstanding books if future crises subside.

While the process of recovering is ongoing, “I believe that the worst effects of both waves of the pandemic are tentatively over.” Trisha de Niyogi (Director and COO of Niyogi Books), said that a third wave of the pandemic is still possible.This was especially true after the discovery and subsequent treatment of the omicron virus.

De Niyogi stated that the most prominent trend during revival was the sudden increase in interest in nonfiction.

He added: “Perhaps because of the prolonged layoff during the pandemic people have become more introspective.Therefore, we now observe an interest in books about mental health and behavioral problems along with issues of ecology and heritage preservation.

The author concluded her remarks by stating that, “like masks,” certain trends would continue to exist through 2022.My vision is for more inclusive literature with fiction and nonfiction that addresses mental health, disability, environment sustainability, voices of the subaltern, or silenced, as well as other topics.

The pandemic caused extensive damage to all levels of society, including publishing.There were also many ups and downs.

Aarti David (Director, Publishing, SAGE India) observed that reading and book purchasing increased despite the many obstacles in the supply chain.

Online sales and digital sales were the only options that worked well.

David explained to IANS that physical stores were the most affected and smaller businesses have had to close their doors due to low or zero sales.

As a result, the issue of returns is more complicated than ever.

Schools and colleges have been closed almost all of this time and only recently have they been reopened in a hybrid mode.

These developments have had a negative impact on academic publishing.

David said that libraries aren’t releasing money for textbook purchases, and they aren’t adopting textbooks at the same scale as before.

(Vishnu Makhijani can be reached at [email protected])

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Disclaimer : TeluguStop.com Editorial Team not involved in creation of this article & holds no responsibility for its content..This Article is Provided by IANS, Please contact IANS if any issues in Article .


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