Film business has become much more riskier post Baahubali.The boom in market is a blessing and also a demerit for the distributors.
The market expansion has it’s own side effects.Budgets increased, remunerations increased, pre release business increased and this lead to increase in the amount of collections needed for breakeven.
Who thought a day would come when 70cr earners like DJ Duvvada Jagannadham and Jai Lava Kusa would be termed as unsuccessful movies at boxoffice.They are not HITS as they did a theatrical business of 80cr.50 cr + earners like Spyder and Agnyaathavaasi are DISASTERS since they did theatrical business over 120cr.The big the star is, the big the risk is.
It is estimated that Agnyaathavaasi will end up with 70cr loss to the distributors.Recovering all 70cr rupees in next to impossible but distributors expect some amount of compensation to heal their wounds a bit.Producer S Radha Krishna is set to give 15cr from his side.When the producer approached director Trivikram, he too has agreed to pay something back to the distributors.
But the reply which came from Pawan Kalyan was unexpected.Reportedly, Pawan Kalyan said NO to provide compensation from his side.
Pawan needs money for elections campaign.So, do you justify this NO from Pawan Kalyan?
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