Gurugram, Dec 15 : South Korean automobile major Hyundai Motor India Ltd (HMIL) on Wednesday kicked off ‘The Drive Within campaign and signed a Memorandum of Understanding (MoU) with four Indian women’s team cricketers at the Hyundai headquarters here.Hyundai has entered into an exclusive one-year association with Smriti Mandhana, Jemima Rodrigues, Taniya Bhatia and Shafali Verma as brand ambassadors to highlight and celebrate their contribution to Indian cricket.
The event was attended by Mandhana, Rodrigues, Bhatia and Verma.Commenting on the MoU signing, Seon Seob Kim, MD and CEO, HMIL, said, “We are glad to announce an association with truly inspiring players in Indian women’s cricket.
The grit and spirit shown by these sportswomen will become a role model for the entire nation.We are proud to announce them as brand ambassadors for taking the Hyundai spirit forward.This association with India’s top women cricketers signifies Hyundai’s commitment towards enabling women youth power that defines the new age India.”He said Hyundai is celebrating the spirit of Indian women cricketers by setting new benchmarks and inspiring millions with ‘The Drive Within’ campaign.
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Hyundai Motor India inks MoU with 4 Indian women cricketers
Gurugram : , South Korean auto major Hyundai Motor India Ltd.(HMIL) launched ‘The Drive Within’ campaign on Wednesday and signed a Memorandum of Understanding with four Indian female cricketers at this Hyundai Headquarters.Hyundai entered into an exclusive partnership with Smriti Madhana, Jemima Rodriguez, Taniya Bhattia, Shafali Verma and Taniya Birgit as brand ambassadors in order to celebrate and highlight their contributions to Indian cricket.
Mandhana Rodrigues and Verma attended the event.
Seon Seob Kim (MD and CEO of HMIL) commented on the signing of the MoU, saying, “We are happy to announce an alliance with truly inspirational players in Indian women’s cricket.These sportswomen’s grit, determination and spirit will be a role model to the nation.
They are our brand ambassadors and we are very proud of their dedication to Hyundai.Hyundai is proud to have partnered with India’s best women cricketers, demonstrating its commitment to empowering women youth power.
Hyundai celebrates the spirit of Indian female cricketers through setting new standards and instilling millions with “The Drive Within” campaign, he said.
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