Allu Arjun starrer and Trivikram Srinivas directorial ‘Ala Vaikuntapuramulo’ went on to become the highest grosser in Tollywood, only behind BB2, according to the film unit.Telugu audience showed their love and affection on the mega hero, and the ace director by thronging to the theatres, and making the movie a big hit.
While the film turned out to be a great venture at the box office in terms of reaping profits for the producers, the post-release celebrations surely did hurt them to an extent.Owing to the success of the film, Allu Arjun wanted the makers to celebrate it grandly, making him the centrepiece.
This request has been met with a Thank You Meet and two success meets, which surely caught many eye-balls.
Now, according to insider sources, Ala Vaikuntapuramulo makers Haarika & Haasine Creations have spent a whopping Rs 6 crores for the post-release events.
‘Rs 6 crores is not a small amount.A decent film can be made on that budget.
This isn’t sweet for the producers, irrespective of the money they made from the movie success’, said a source.
Meanwhile, Trivikram who has a share in Haarika & Haasine did not mind the expense, given the profits made on the film.