By IANSlifeNew Delhi, Dec 7 (IANSlife) Local artisans in Kutch now have a platform to promote and sell their most authentic works on a newly launched e-commerce platform.
Kutchi Bazaar sells one-of-a-kind handcrafted products made with love by local artisans.
To bring the Kutch culture’s festive spirit into clients’ lives, they organize a craft fair.The platform offers indigenous products that are entwined with folklore and mythology from Kutch culture.
Ajrakh block painting, Bandhani printing, Bhujodi weaving, Rogan art, leather art, and wood carving, among other crafts, are available, indicating Kutch’s prominence as a thriving location of crafts.The firm employs skilled artisans from Kutch, either directly or indirectly, to provide the most authentic crafts and prolific artists from Kutch’s soil to the rest of the globe.
“We are extremely happy to have developed a platform to promote Kutch handicrafts and art on a national and worldwide scale.We select the best local crafts that tell compelling stories and reflect Kutchi tradition for our clients.
Kutchi Bazaar will allow buyers to feel satisfied and show artists the respect and appreciation they deserve.It not only allows people to earn a living, but it also raises awareness about the need to conserve and exercise their hereditary abilities, “said Juned Khatri, Co-Founder and CEO of Kutchi Bazaar.
The e-commerce platform provides a venue for local craftsmen to sell their items directly to buyers all over the world.The company realized that many traditional art forms such as Ajrakh, Bhujodi, Banarasi, and Ajrakh need more attention than they have been getting.Genuine Bandhani, Banarasi, Bhujodi, and Ajrakh sarees, dupattas, stoles, suit pieces, and other items are available on Kutchibazaar.com.
All of these items are handcrafted by top artisans and painters, and they are all fairly priced.Its goal is to develop itself as one of the most authentic and original traditional saree platforms in India’s INR 38,000 crore sari business.
‘In the post-Covid-19 period, we looked at innovative measures to improve market opportunities and empower Kutch artisans and handloom weavers who had lost their jobs due to the epidemic.” “Through Kutchi Bazaar, we provide these businesses with the necessary support, and we intend to continue reaching out to more local artists and handicrafts in the Kutch region in the future to assist them in reaping the benefits of e-commerce,” said Sufiyan Khatri, Co-Founder of Kutchi Bazaar and Master of Ajrakh Hand Block printing.
The site has a large selection of lovely, timeless handmade products.
The patterns and textures of the crafts are inscribed with the aroma of Kutchi soil as well as the artist’s devotion.The brand aims to bring innovative and creative products to the market that showcase Kutchi artists’ extraordinary craftsmanship.
The company has a one-of-a-kind and regional craft that conveys amazing stories and embodies intangible Kutchi culture.
(IANSlife can be contacted at ianslife@ians.in)
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