New Delhi, November 19, : .”Outlast”, the first Indian-authored book about ESG, is a comprehensive overview of how ESG can be used to help companies build resilience and surpass their competitors.The authors, Mukund Rajan and Col.Rajeev K (retd), draw on their extensive experience working with some of India’s most prominent organisations. Global warming, black-swan events and Covid-19, among others, have all tested businesses’ resilience.Most business failures are attributed to factors like bad business cycles, poorly drafted regulations, and a lack of infrastructure.
The causes are often within, however: short-term thinking and destruction of natural resource, exploiting labour, poor management to name just a few.
Businesses must increase their material ESG performance in order to outlast competitors, improve resilience and gain competitive edge.
They have an impact on the environment by consuming natural resources and releasing waste.
These benefits include a more efficient use and lower costs of operations as well as increased investor interest.
Corporate leaders should follow ESG’s path by reading “Outlast” (HarperCollins).
Mukund Rajan said that the 1991 liberalization reforms were a death knell to many Indian companies which used to lead in their markets.
If they don’t face the ESG market challenges, many of India’s top enterprises could suffer the same fate.We are entering the Age of Responsibility.
Companies that adopt the holistic ESG mantra will be able to build resilience and help their business thrive long-term.
Col.
Rajeev says that companies and investment vehicles face unprecedented pressure from stakeholders to show their commitment to incorporating ESG considerations in their strategic decision-making process and to using their platforms and ESG principles to support long-term sustainable growth strategies.Outlast shows the effects of the new ESG focus on business and explains how capital will be increasingly allocated to well-governed businesses that support the goal of a sustainable society and economy.
Amrita Mukerji is the Managing Editor of HarperCollins India.She says that ESG issues have become more important than ever, particularly after the Covid-19 pandemic.
Therefore, the adoption ESG principles for corporate sectors will be an urgent necessity.The principles will be able to help businesses build resilience and last longer than their competitors.
These principles are explained by the authors who draw on their many years of corporate experience.
Mukund Rajan, Chairman of ECube Investment Advisors is a platform that pioneers ESG improvement.
In his 23-year Tata Group career, Mukund Rajan was the Brand Custodian and Chief Ethics Officer, as well as Chairman of Tata Global Sustainability Council.
Col Rajeev Kumar, a strategist and communicator, is also a fellow of the International Association of Business Communicators.His doctoral degree is in Organisational Communication.He was also a Fulbright Doctoral Fellow of Texas A&M University.
His role was Head of Learning and Development for Tata Group Corporate Communication.
vm/dpb #masterful #review #Indias #Landscape #problems #Indian #Delhi
.
