That’s the slogan for the Toronto-based company Brokinis, a new brand that makes bikini-style swimwear for men.The product is a combination of a speedo and a male romper, which has reminded many of the Borat mankini.
“We’ve actually gotten the Borat comparison quite a few times,” says co-owner Taylor Field.“Which is funny because it wasn’t part of our consideration, but ours is definitely less risqué because we wanted people to be able to wear our stuff out in public.”
Field co-runs the company with his university classmate Chad Sasko, and they came up with the idea while they were going through a number of bachelor parties through their mid-twenties and thirties.
“The first bachelor party started out with someone wearing a weird shirt, then by like the sixth one we were going out in speedos,” says Field.“Chad and I thought about how we could keep pushing the envelope, and through that thought process the brokini was born.”
The brokini has blown up basically overnight – since going viral on Monday, they have nearly sold out their entire inventory.They plan on making more once orders are processed, and they may even expand into retail after the overwhelming public attention.
“
.
