Finding a perfect or good enough release date for a film has become a new headache for filmmakers today. Those days were different when movies used to have a long run. In that case, film’s performance in lifetime was the concerned issue but not really openings. It’s completely different now. It’s all about pooling as much as possible on day 1 and first one or two weeks. That’s why, releasing a film on good date and a good week time to follow up has become necessary.
This year, Sardaar Gabbar Singh was released on Ugadi. With a public holiday in hand, Pawan Kalyan has pulled out record openings from boxoffice. In order to enjoy the same holiday benefit on first day, initially Katamarayudu was scheduled for March 29, exactly on Ugadi 2017. This decision from Pawan Kalyan received mixed response as March 29 falls on Wednesday, a week day. With this release date, right from first Monday, the film would go flat if in case it gets negative response.
However, according to sources, Powerstar reviewed his decision and now the star is preferring to release the film on March 24, a usual Friday release. This release date will offer a good weekend for Katamarayudu and a public holiday like Ugadi in first week. This will ensure steady trend in first week irrespective of word of mouth
Looks like a wise decision right !