The flop streak for Puri Jagannath penning continues. In recent times, Temper was the only successful film delivered in his direction which was not his own script. Jyothi Lakshmi, Temper and now ISM is heading fast to join the disasters list. Ironically, all three films are own scripts of Puri Jagannath.
After a good weekend, ISM has fallen flat at boxoffice. The film has witnessed completely a downward trend on 6th day, collecting a mere 26+ lakh share in Telugu states. Got to believe it, the film has collected just 3 lakh share from Nizam yesterday.
With a notable release like Kaashmora hitting screens tomorrow, it’s going to very hard for ISM to pick up. The decline is terrible and the run is going to witness a very bad trend in coming days. In simple, a disaster result in boxoffice terms.